Glossary
Opinions
Articles
Beginners Course
Lecture Modules - PDS
Exams
New Highs
Winning Shares
Lecture Modules - Resellers
About - Background Approach
Privacy Policy
Daily Quiz
Software Download Steps
Logout
Dashboard
Log out
Where one company or division within a group markets its products to the clients of another company or division in the group. This creates some synergies and reduces the cost of marketing. There can also be a benefit if the group as a whole has a strong name in the market place. A classic case is the bancassurance arrangement between Standard Bank and Liberty where both companies market their products to to other company's client lists.