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The constraint on a share price brought about by either buying or selling pressure. Market pressure can be either bullish or bearish, depending on whether there is more buying or selling pressure. In candlestick charting, if buying pressure is stronger than selling pressure, you will have a green candle. If selling pressure is greater than buying pressure you will have a red candle. Overall market pressure determines the direction of the trend and is affected by the demand and supply for the share, as in any market.